Tone-of-Voice and Messaging Guide
Everyone who writes for your brand, including freelancers and AI tools, sounds consistent.
Who it is for
Growing companies using several writers, freelancers or AI tools.
The outcome
Everyone who writes for your brand sounds like you, every time. A new freelancer can pick up the guide and get it right without asking questions.
What is included
- A content audit of 15 to 20 samples across your channels
- Stakeholder interviews (up to three)
- Three to four tone traits, each with ‘this, not that’ examples
- Before-and-after rewrites for each major channel
- A word list with preferred terms, banned terms, spelling and style rules
- A tested AI prompt block your team can paste into their tools
- A one-page quick reference
Not included
Visual brand identity, logo or design guidelines.
Timeline
Three to four weeks.
What often comes next
A writer training session, the AI Content Workflow Workshop, or an editorial quality retainer.
